Returning to the essence of hairdressing, with a focus on cut, colour and shape, has been the central idea behind this “Cut, Color & Attitude” collection, as a way of expressing what I see and feel in the present moment.

Here, the freshest styles of the moment come together in a variety of textures, shapes and colours, reaching a diverse, young audience eager for beautiful, stylish results that are quick and easy to achieve in everyday life.

At the same time, we have always reserved a space for creativity at its most sophisticated and elegant, yet highly runway-inspired, with the Italian updo featuring a quiff.

The softness and subtlety of the styling in white tones draws our attention to the hair itself, the true protagonist of this collection.

Once again, we have enjoyed expressing our art and passion through our work, creating images that are striking, dynamic, fresh and contemporary, designed to captivate everyone who appreciates beauty and is open to change.

Thank you to everyone who sponsors and contributes to this project, which takes a year to come to life, from the initial idea to its creation and presentation to the public.

All my love and passion have gone into this project for you.

Thank you.